Creatives & Creative Directors
How do you create something impactful that makes teens sit up and notice? Soft drinks advertising was always ridiculously cheery, poppy. This campaign looked to do something different. With the director duo Tom Kuntz and Mike Maguire we made the creature very real, nervous, and something from the twilight zone. Months were spent creating an actual puppet with the Henson workshop, then replaced by an actual 3D render done by Glassworks. Chris Cunningham, came on board as an animator to help create live, creature like movements with actors, so this thing could be as real as possible.
Print showed the the Sprite in everyday situations, shot by the surrealist artist and photographer Jean Pierre Khazem.
As a result Sprite sales soared in the UK.
Kebab
Hotel
Vending
Posters
