Creatives & Creative Directors
The brief was the old adage about being true to yourself. We pushed it into an idea about defying convention, stereotypes, in effect you are the rules.
The campaign was supported by print and a Facebook application by Nike in house and AKQA. We even managed to persuade Footlocker to change their famous black and white stripe branding on their flagship store fronts, their employee shirts and bags for a limited period.
This tells the story of Wesley Sneijder's determination.