Creatives & Creative Directors
This John Lewis Never Knowingly Undersold film sets out to prove that what's really important in life doesn't change.



It's the story of two people falling in love. On the left side of the screen we see the girl's side of the story. She lives in 1925, the year that John Lewis made its life long commitment to Never Knowingly Undersold. On the right side of the screen we see the boy's side of the story. He lives in the present day. The soundtrack is a cover of the INXS song, Never Tear Us Apart, re-recorded by Paloma Faith.

Frank and I helped create this with Aidan McClure and Laurent Simon.