Creatives & Creative Directors
A Honda campaign for the environment. It became apparent that the engineers loved problem solving, it was in their DNA. The idea: Problem Playground, executed through the lens of playful, giant puzzles. Warm engineering in spades. A 90" TV spot, print and posters, special builds and a dedicated microsite, launched the campaign.

Problem Playground TV




Print/Outdoor



Special Builds slider puzzles.



Digital posters



Web






This was done in collaboration with Honda's digital agency Collective, the user could guide the minature engineers around the Problem Playground, working out puzzles and opening content...Edutainment so to speak.